{"id":6476,"date":"2025-11-05T11:18:50","date_gmt":"2025-11-05T11:18:50","guid":{"rendered":"https:\/\/partner.gowish.com\/?p=6476"},"modified":"2026-07-06T20:17:50","modified_gmt":"2026-07-06T20:17:50","slug":"case-pilgrim","status":"publish","type":"post","link":"https:\/\/partner.gowish.com\/index.php\/2025\/11\/05\/case-pilgrim\/","title":{"rendered":"Pilgrim x GoWish: Driving Growth Across Scandinavia"},"content":{"rendered":"\t\t
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Pilgrim x GoWish:
Driving Growth Across Scandinavia <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Background<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Since 2024, Pilgrim and GoWish (\u00d8nskeskyen in Denmark) have worked together to make Pilgrim\u2019s jewelry a natural part of millions of wishlists. What began in Denmark has since expanded across Scandinavia – growing both awareness and sales.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A shared goal across The Nordics<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our partnership has centered around connecting Pilgrim\u2019s brand universe with GoWish users in Denmark, Norway, and Sweden – with a shared goal to:<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Activation Strategy \n<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In close collaboration with Pilgrim, we built a holistic activation plan to reach users at every key touchpoint on GoWish and \u00d8nskeskyen and drive measurable growth across Scandinavia.<\/span><\/p>\n

The strategy combined integrated partner features together with advertising to maximize exposure:<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00a0<\/p>

\u201cWe\u2019ve seen steady growth in Denmark, so expanding our collaboration with \u00d8nskeskyen to Norway and Sweden was a natural next step. The combination of \u00d8nskeskyen\u2019s partner features and in-app exposure has given us strong visibility, and we can see the direct impact on our conversions and sales,\u201d says\u00a0<\/span>Hjalde Markvad, Head of Ecommerce, from Pilgrim.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Results: YOY Growth 2024\/2025 \n<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pilgrim has experienced significant growth across all markets \u2013 in engagement, wish activity, and sales.<\/span><\/p>\n

In 2025, the majority of wishes originated from \u00d8nskeskyen\u2019s partner benefits: 63% in Norway and 40% in both Denmark and Sweden, driven by features such as the Gift Generator, Wish Button, trending lists, and personalized recommendations.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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About Pilgrim<\/b><\/p>\n

Pilgrim is a Danish family-owned jewelry company that creates handmade jewelry and sunglasses with a focus on the latest trends. Designed in Denmark and backed by 40 years of experience, Pilgrim is a leading player on the international jewelry scene, known for its distinctive blend of Scandinavian and global design aesthetics.<\/span><\/p>\n

About GoWish<\/b><\/p>\n

Founded as \u00d8nskeskyen in 2015 by the Danish postal service, PostNord, GoWish is now an independent, privately owned tech company trusted by millions of users worldwide. With one in two Danes using the platform, GoWish is not only the market leader and category owner in Denmark, but also a rapidly growing social shopping phenomenon with a single mission: fixing gifting.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Pilgrim x GoWish: Driving Growth Across Scandinavia Background Since 2024, Pilgrim and GoWish (\u00d8nskeskyen in Denmark) have worked together to make Pilgrim\u2019s jewelry a natural part of millions of wishlists. What began in Denmark has since expanded across Scandinavia – growing both awareness and sales. A shared goal across The Nordics Our partnership has centered […]<\/p>\n","protected":false},"author":4,"featured_media":6497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[10,15],"tags":[],"class_list":["post-6476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-press"],"yoast_head":"\nPilgrim has experienced significant growth across Scandinavia<\/title>\n<meta name=\"description\" content=\"The partnership has focused on creating alignment between Pilgrim\u2019s brand universe and GoWish' users across Scandinavia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/partner.gowish.com\/index.php\/2025\/11\/05\/case-pilgrim\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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