{"id":5877,"date":"2024-10-10T11:18:49","date_gmt":"2024-10-10T11:18:49","guid":{"rendered":"https:\/\/partner.gowish.com\/?p=5877"},"modified":"2025-06-23T11:18:17","modified_gmt":"2025-06-23T11:18:17","slug":"tiktok-case-study-gowish-exceeds-user-growth-goals-during-off-season","status":"publish","type":"post","link":"https:\/\/partner.gowish.com\/index.php\/2024\/10\/10\/tiktok-case-study-gowish-exceeds-user-growth-goals-during-off-season\/","title":{"rendered":"TikTok Case Study: GoWish Exceeds User Growth Goals During Off-Season"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5877\" class=\"elementor elementor-5877\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1016ce55 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1016ce55\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0bcd7a1\" data-id=\"0bcd7a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-641957f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"641957f7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2de25ab7\" data-id=\"2de25ab7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6b44f4 elementor-widget elementor-widget-heading\" data-id=\"a6b44f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TikTok Case Study: GoWish Exceeds User Growth Goals During Off-Season<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b79a45d elementor-widget elementor-widget-heading\" data-id=\"b79a45d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>With a strategic approach to content creation and data-driven ads, we successfully acquired 1.3 million new users, 19 million new created wishes, and 1.5 million new wish lists on GoWish through a targeted TikTok campaign.<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ab4fb2 elementor-widget elementor-widget-text-editor\" data-id=\"1ab4fb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 1\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><div class=\"page\" title=\"Page 1\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><div class=\"page\" title=\"Page 1\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p><span style=\"font-weight: 400;\">We recently finished a series of ad campaigns on TikTok, focusing on increasing user acquisition and engagement during the traditionally less active period outside Q4. By leveraging TikTok\u2019s Creative Challenge, we amplified our reach and saw great results in user growth and wish list activity across our key markets.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6da94b elementor-widget elementor-widget-heading\" data-id=\"a6da94b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Expanding our user base worldwide<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1b407e elementor-widget elementor-widget-text-editor\" data-id=\"c1b407e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 1\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><div class=\"page\" title=\"Page 1\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p><span style=\"font-weight: 400;\">The campaign exceeded our ambitious targets, bringing in over 1.3 million new users and significantly expanding our user base in Norway, Sweden, the US, Germany, the UK, and the Netherlands. The use of TikTok\u2019s Spark Ads allowed us to create ads that felt more organic and connected to our audience, driving better engagement and interaction.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b214d9b elementor-widget elementor-widget-heading\" data-id=\"b214d9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Creative testing and agile strategies<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-260a6dc elementor-widget elementor-widget-text-editor\" data-id=\"260a6dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 1\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><div class=\"page\" title=\"Page 1\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p><span style=\"font-weight: 400;\">The agile approach, focusing on continuous split-testing of ad creatives through TikTok\u2019s Creative Challenge, enabled us to quickly identify high-performing ads and optimize our content strategy. This method not only boosted ad efficiency but also reinforced our organic growth and engagement beyond paid advertising.<\/span><\/p><p><span style=\"font-weight: 400;\">The results of our TikTok strategy showcase the power of combining creative content with data-driven decisions, setting a new benchmark for our advertising approach moving forward.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-593af92 elementor-widget elementor-widget-heading\" data-id=\"593af92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Discover more<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32e0557 elementor-widget elementor-widget-text-editor\" data-id=\"32e0557\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 1\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><div class=\"page\" title=\"Page 1\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p><span style=\"font-weight: 400;\">Read more about how the TikTok campaigns delivered these results and how we continue to evolve our strategy to connect with users worldwide.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-576a121 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"576a121\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/ads.tiktok.com\/business\/en\/inspiration\/gowish-tiktok-smb-success-stories?ab_version=experiment_2&#038;agp_template_id=7400238737994547218\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">READ THE CASE HERE!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>TikTok Case Study: GoWish Exceeds User Growth Goals During Off-Season With a strategic approach to content creation and data-driven ads, we successfully acquired 1.3 million new users, 19 million new created wishes, and 1.5 million new wish lists on GoWish through a targeted TikTok campaign. We recently finished a series of ad campaigns on TikTok, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[10,15],"tags":[],"class_list":["post-5877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GoWish Exceeds User Growth Goals During Off-Season<\/title>\n<meta name=\"description\" content=\"With a strategic approach to content creation and data-driven ads, GoWish exceeds user growth goals during off-season\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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