Nelly x GoWish:
How Nelly achieved a 114% revenue increase leading up to Christmas
Since October 1 this year, we have intensified our focus on strengthening Nelly’s position in Sweden and Norway through a mix of partner activations on GoWish. Now, we see a 114% increase in generated revenue – and an upward curve just before Christmas.
GoWish Wishlist Page on Nelly.com.
The shared goal
The collaboration between Nelly and GoWish originally focused on the Danish market, supported by the opening of Nelly’s new flagship store on Strøget in Copenhagen, which reinforced the connection between physical retail and digital wish discovery on GoWish.
Meanwhile, we have joined forces to boost user engagement in Sweden and Norway. Most recently, Nelly has launched a dedicated GoWish Wishlist page, contributing to our shared goal to:
”Working with Ønskeskyen/GoWish, we have been able to reach out to our customers via premium placements and driving not only engagement and wishes but also performance. We are happy to extend our partnership from Denmark into Sweden and Norway as well,” says Tolga Tan, Digital Marketing Manager.
The promotional strategy
Nelly leveraged an extensive set of premium partner benefits across Sweden and Norway, activating high-impact placements and seasonal touchpoints on GoWish. This included in-app visibility, promotional ads aligned with key shopping periods, and engaging brand exposures designed to reach users at peak intent.
The results in Norway and Sweden
Together with Nelly we have seen remarkable growth in clicks, conversions, revenue and added wishes, driven by the combined impact of premium placements, and a cohesive Nordic activation strategy.
Period 1 October 2025 – 25 November 2025 vs. 1 October 2024 – 25 November 2024. Nelly.com upgraded to Premium from the first of October 2025.