Initiated in 2015 by the Danish-Swedish national postal services PostNord as ‘Ønskeskyen’, an online state-sponsored digital wishlist campaign, GoWish is today an independent and privately held tech company trusted by more than 10 million users worldwide to fulfil hundreds of thousands of wishes every single day and make double gifting, unspent gift cards and returns a thing of the past. With appx. 3.3 million users in its native Denmark – or half of the country’s population – and currently 3.8 million users in the US, GoWish is both a market leader at home and a social shopping phenomenon spreading quickly throughout the world with a mission of “fixing gifting”, aiming to become a “global genie” of e-commerce by predicting future consumer trends across generations from A to Z – an ambition that Mads Dahlerup as the company’s new CEO is set to accelerate with Rich Waterworth:

“We are excited to welcome someone of Rich’s calibre and background to GoWish. His impressive track record of driving strategy and marketing for some of the world’s largest tech, and multimedia content brands, will be an invaluable asset as we accelerate our growth journey. His expertise is well aligned with the social shopping space and building increased recognition with Gen A to Gen Z audiences. He joins at an exciting time for the entire team, following the recent investment from Capital D.”

“I also want to personally thank Casper Ravn-Sørensen for the incredible job he has delivered to date in leading the team to establish GoWish as the Scandinavian market leader for social gifting and the globally recognised platform it is today. We look forward to continuing together, with Casper focusing on driving our international growth strategy – especially in the US, as we aim to fulfill our ambition for GoWish to become the leading platform for social shopping,” says Mads Dahlerup, Co-founder and incoming CEO of GoWish.