Snapchat’s Evan Spiegel lifts veil on GoWish’s “secret weapon” with Q4 report while Social Shopping platform passes the 10mill-user mark
The GoWish download frenzy was among the different focus points in Evan Spiegel’s Q4 earnings call for Snap Inc. following a successful partnership between Snapchat and the rapidly rising Scandinavian Social Shopping and wishlist platform, now the centre of a case study on how Snapchat helped secure more than 4.7 million downloads of the Danish wishlist app.
During Snap Inc.’s Q4 earnings call, Evan Spiegel, the CEO and co-founder of Snapchat, took time to elaborate on a recent partnership between Snap and the Danish-founded Social Shopping and wishlist platform GoWish. Dubbed “GoWish’s secret weapon for growth” in a recent case study by Snap, Evan Spiegel used the Q4 earnings call earlier in February to lift the veil on why consumers can’t seem to get enough of the Scandinavian Social Shopping phenomena which is used by 1 in 2 Danes and this month passed the 10 million user mark:
“Our recent expansion of 7-0 Optimization to app install and in-app purchase is driving better performance for advertisers. For example, GoWish, a global digital wishlist platform, leveraged 7-0 app install and in-app purchase, which resulted in a 70% decrease in cost-per-install and an increase of over 3,000% in app installs in just 12 weeks, outperforming other large digital platforms”, said Snap CEO and co-founder Evan Spiegel on the investor call on February 4, 2025, which was also published shortly after.
4.7 million downloads via Snapchat
In essence, GoWish has “struck gold” by managing to reduce the acquisition cost per downloaded app via its Snapchat partnership, averaging a 70% decrease in cost over a 12 week period. According to Snap, this actually outperformed Meta with 140% more installs, prompting a 300% scale in advertising spend by the Danish wishlist company which confirms it has secured 4.7 million downloads in 2024 via Snap:
“Our collaboration with Snapchat has been a game-changer for GoWish. The platform’s unique targeting capabilities and engaged audience have allowed us to scale efficiently while keeping acquisition costs low. Seeing such impressive performance – outpacing Meta and driving millions of downloads – has reinforced our confidence in Snap as a key growth partner”, says Casper Ravn-Sørensen, CEO of GoWish.
“Sometimes, the results speak for themselves. GoWish achieved over 3,000% growth in installs while significantly reducing costs – demonstrating the real value and business impact Snapchat delivers through creativity and data-driven solutions. Snapchat’s offerings have never been more relevant or timely – a true ‘secret weapon’ for growth”, says Pia Tandrup, General Manager, Snap Nordics.
Private equity to go global via social media
Founded in 2015, GoWish has since grown its user base to more than 10 million registered users worldwide, and is today the online wishlist category winner and market leader in Scandinavia with more than 4.1 million registered users in that region, including Denmark, Norway and Sweden. As the Danish company in January 2025 confirmed it had received an undisclosed investment from British asset manager Capital D, GoWish now aims to scale its global social platform marketing activities considerably:
“Partnering with Capital D marks a significant milestone for GoWish as we set our sights on global expansion. With mobile platforms as our primary growth engine, we’re leveraging data-driven strategies to scale our user base beyond Scandinavia and establish GoWish as the leading wishlist platform worldwide”, ends Casper Ravn-Sørensen.
Contact · For further information, please contact one of the following:
For GoWish: [email protected]
For Snap: [email protected]
About GoWish · Founded in 2015 by the Danish-Swedish national postal services PostNord as ‘Ønskeskyen’, Gowish is today an independent tech company trusted by millions of users worldwide in all generations to fulfill hundreds of thousands of wishes every day. With more than 10 million users, GoWish is not just the market leader and category owner in Denmark, where 1 in 2 Danes have downloaded the app, but a social shopping phenomena spreading quickly throughout the world with a mission of “fixing gifting”.
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Creator Universe and how your
webshop can benefit from our
partner advantages.