GoWish Partner

TikTok Case Study: GoWish Exceeds User Growth Goals During Off-Season

With a strategic approach to content creation and data-driven ads, we successfully acquired 1.3 million new users, 19 million new created wishes, and 1.5 million new wish lists on GoWish through a targeted TikTok campaign.

We recently finished a series of ad campaigns on TikTok, focusing on increasing user acquisition and engagement during the traditionally less active period outside Q4. By leveraging TikTok’s Creative Challenge, we amplified our reach and saw great results in user growth and wish list activity across our key markets.

Expanding our user base worldwide

The campaign exceeded our ambitious targets, bringing in over 1.3 million new users and significantly expanding our user base in Norway, Sweden, the US, Germany, the UK, and the Netherlands. The use of TikTok’s Spark Ads allowed us to create ads that felt more organic and connected to our audience, driving better engagement and interaction.

Creative testing and agile strategies

The agile approach, focusing on continuous split-testing of ad creatives through TikTok’s Creative Challenge, enabled us to quickly identify high-performing ads and optimize our content strategy. This method not only boosted ad efficiency but also reinforced our organic growth and engagement beyond paid advertising.

The results of our TikTok strategy showcase the power of combining creative content with data-driven decisions, setting a new benchmark for our advertising approach moving forward.

Discover more

Read more about how the TikTok campaigns delivered these results and how we continue to evolve our strategy to connect with users worldwide.