The Creator Universe combines social shopping with influencer marketing. It allows users to follow their favorite influencers and draw inspiration directly from their wish lists and recommendations. These recommendations can be experienced both through the GoWish app and the influencers’ own social media channels, ensuring a seamless experience where content and shopping merge.
“The Creator Universe is a significant expansion of GoWish and an important step towards meeting our users’ growing interest in social shopping. We now look forward to seeing how this new concept will be received globally,” says Casper Ravn-Sørensen, CEO of GoWish.
The launch of the Creator Universe opens up a unique platform where users can find inspiration, partners can showcase their products, and creators can highlight their favorite products within the GoWish universe. At the same time, the platform provides a new revenue opportunity for creators and influencers on a global scale.
Morten Bjørn Mortensen, COO of GoWish, adds: “We see our Creator Universe as a central driver in our commercial strategy, both in the short and long term. We have high expectations for how this platform will strengthen our brand and create value for users, partners, and influencers. We are working diligently to ensure that GoWish becomes an even more powerful tool for product showcasing and inspiration, and we look forward to reaping the positive results of this initiative.“
Since the launch on August 19th, we have seen users widely adding products from creators’ wish lists. At the same time, our creator’s social media channels are generating impressive numbers, demonstrating how quickly these products are gaining traction with users:
Learn more about GoWish’s new Creator Universe and how your
webshop can benefit from our partner advantages.
Learn more about GoWish’s new
Creator Universe and how your
webshop can benefit from our
partner advantages.