TikTok Case Study: GoWish Achieves 1 Billion Views on it’s TikTok Ads
With relevant content and engaging videos, GoWish has surpassed 1,000,000,000 ad views, millions of app installations via TikTok, and thousands of new followers on the social media platform.
TikTok has just published a case study on GoWish’s performance on the platform following our strategic campaigns throughout 2023. Since our international launch of Ønskeskyen last year under the name GoWish, we have been targeting increased visibility abroad, more app installations, and high user engagement.
Now, the results in TikTok’s case study about GoWish speak for themselves.
Our campaigns on TikTok have contributed to 1.3 million new downloads of GoWish, 1 billion views of TikTok ads, and +180,000 new followers on our GoWish TikTok.
User Stories and Trends Are Effective
With a clear ad strategy, continuous testing, real user stories, and featuring popular products, GoWish has managed to create relatable and entertaining content on TikTok that has evidently resonated well with our target audience.
Our successful campaigns on TikTok have also been reflected in the U.S. App Store rankings for most popular apps. GoWish has been ranked number 1 in the lifestyle category and number 9 on the list of the most popular free apps.
You can read more about the results of our ad strategy on TikTok right here: